The Brand
Jennie's House brings authentic take-and-bake focaccia straight into home kitchens. A major wholesale order for roughly 2,000 units had just landed, and the packaging to fulfill it did not exist yet.
The project covered 10,000 folding cartons across four flavor SKUs. Alongside it, the team was developing a new baking mix pouch that had to be ready for a co-packer production run, so two packaging timelines were running at once against two different deadlines.
The Challenge
Only one SKU was urgent. Classic Plain had to be in hand for the wholesale order, and the other three did not.
Air-freighting all 10,000 cartons to protect one deadline would have put rush rates on packaging that had weeks of runway. Shipping everything by sea would have made the order on time and the delivery late. Neither version works, and a young brand cannot absorb either one.
The Solution
The split. We air-shipped 2,000 Classic Plain cartons to cover the immediate wholesale commitment, and moved the remaining 2,000 Classic Plain along with all three other SKUs by ocean freight. The urgent order got what it needed without the rest of the run paying rush rates.
The pre-press. Before production, we confirmed quantities, design versions and freight allocation per SKU, and ran proofing with Susanna, operations lead Ashlyn and designer Rachel. Three issues came out of that review: front-panel content sitting too close to the edge, flavor stickers with no safe zone, and off-center side typography. All three were corrected, re-proofed and confirmed before anything went to press.
The finish. Susanna already knew from samples that she did not want a bright, reflective surface. We walked her through how matte lamination and matte varnish actually differ in appearance, hand-feel and material structure. She chose matte lamination with a white interior, which keeps the copy sharp and the surface smooth.
The parallel line. While the cartons were in production, we kept the baking mix pouch moving: supplying dielines, checking the Nutrition Facts panel for legibility, and expediting sample proofs against her May 27 co-packer date.
The Result
The wholesale order shipped on time, the remaining three SKUs arrived without rush freight on them, and the pouch line stayed on the co-packer's calendar rather than waiting behind the cartons.
“Dylign got the urgent boxes there fast without making us rush the whole run.”
