The Brand
Dirt Party was founded by best friends Bella Tuo and Krystal Wang, two international students who left home young to study abroad. Living far from family taught them that home isn't always a place. Sometimes it's a thoughtful gift, or something living that keeps growing beside you.
That became Dirt Party: simple gifts, like a blooming flower or a small plant, that remind someone you're thinking of them. Their first product is a waxed amaryllis bulb.
One night, well past midnight, a message from them popped up in our Instagram inbox.
The Challenge
They were looking for a box for their bulbs. Not just any box, but something that actually felt like a gift. The catch was simple and very real: they only needed 500. Most suppliers do not even reply to that kind of quantity.
This was also Dirt Party's first time going into a store. The bulbs were heading to City Planter in Philadelphia, right before the holidays. Money was tight, timing was tight, and they did not want their first appearance on shelf to look patched together.
The Process
Because the bulbs have real weight and a bit of fragility, we chose one of our favorite structures from the Dylign toolkit: a B-flute corrugated board, strong enough to protect and smooth enough on the outside for bold, clean printing.
We kept the structure compact and giftable, wrapped it in neon green with oversized DIRT PARTY lettering so it pops from a distance, and left space on top for short, cheeky messages that feel like something your friend would write. The box needed to feel like a present being handed over, not a shipping carton passing through.
The Result
In three weeks, the idea that lived in a message thread turned into 500 finished boxes sitting at the door of their plant shop partner.
Open the lid, and even a single bulb feels like a complete, thought-through gift. On the shelves at City Planter, the box does more than hold product. It carries their promise from far away: warmth, care, and a small, bright surprise.
This is exactly where Dylign is meant to show up: when a brand is still small and the numbers are modest, but the moment still deserves to feel special.
"We described it. They turned it into a spec."
