The Brand
Joon Pistachio makes premium pistachio spreads and dense snack packs. The brand already runs stand-up pouches and mailer boxes with us, and after securing floor space in high-traffic grocery aisles, it needed a format it had never produced before: a dedicated corrugated floor display.
The Challenge
They came in with exacting requirements on both dimensions and load-bearing performance, and that combination is harder than either requirement on its own.
A retailer's floor program specifies the footprint a display can occupy, which fixes the outer dimensions before any engineering starts. Inside that envelope, every shelf has to carry dense product without deforming over the life of the promotion, and the tier clearances still have to leave room for the product to be seen and picked up. Get the structure wrong and the display sags in week three. Get the dimensions wrong and it does not qualify for the floor at all.
The Process
We managed the structural details across the whole display rather than handing the brand a drawing to figure out. That meant setting the dimensions of each shelf against both the retailer's footprint requirement and the product that had to sit on it, then working out the load-bearing requirement tier by tier, since the lower shelves carry everything above them and the top shelf carries only itself.
We also produced the assembly guidance that goes out with the display. A floor display is not assembled by the people who designed it. It is assembled in a backroom by whoever has time, which makes the instruction part of the product rather than a document attached to it.
The Result
A display built to the retailer's dimensional requirements, engineered to hold dense product across every tier, and documented well enough that a store team can put it together and get it onto the floor.
Packaging costs came down about 30% against what Joon had been paying.
The floor display sits alongside the rest of Joon's packaging with us: stand-up pouches, mailer boxes, and a structurally engineered retail display running through the same program. Three very different formats, one place to manage them.
“Dylign brought all three packaging formats into one workflow.”
