The Brand
Wild Flower is a family-owned caramel maker, producing around six flavors a week that change with the seasons, sold for gifts, parties and wedding favors.
It started in December 2012 with a batch of apple cider caramels made at home. The founder had left non-profit work burnt out and pregnant, stayed home with her children, and turned a lifelong habit of making things from scratch into a business. She learned the chemistry of candy making by trial and error, and scrapped a lot of batches on the way to the right ratios.
The Challenge
The packaging never held up to the same standard. Color output shifted between production runs, so the same flavor could come back looking like two different products. For someone who threw out batch after batch until the caramel was right, that was the one part of the operation she could not control, and it was why she left her previous supplier.
She came to us with the problem unsolved and no reason yet to trust we would handle it differently.
The Solution
We started small, with a sample batch of their small pouches. Testing the physical sample showed the dimensions were off and the product did not sit comfortably inside. We used that sample as the reference point rather than a failed run: recalculated the internal volume, adjusted the dielines, and produced a bulk order of 2,000 small pouches that fit.
With the fit settled, Wild Flower expanded to five SKUs at 1,000 units each, and we ran a hands-on color match rather than a digital proof. Working from the physical pouch color she liked, we printed multiple film swatches and tuned them under standardized lighting until the shade held, then locked it across all five SKUs.
The Result
Five SKUs where every pouch fits its product and every one of them carries the same color.
She built this business by doing everything herself, down to scrapping batches until the ratios were right. Packaging was the one part she had to hand to someone else, and for a while that meant checking every run and hoping. Now she does not check. The color holds, the pouches fit, and the hours that used to go into managing a supplier go back into the kitchen, where the caramel is the only thing she has to get right.
“Dylign caught the fit issue before we committed to the full run.”
